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Google AdWords Upgrade: Enhanced Campaigns

Google announced the newest upgrade to the Google AdWords product, Enhanced Campaigns.  According to Google’s Blog Post regarding Enhanced campaigns, “Enhanced campaigns help you reach people with the...

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What Google’s Enhanced Campaigns Means for Marketers

Google recently announced the newest upgrade to the Google AdWords product, Enhanced Campaigns. According to Google’s official blog post, “Enhanced campaigns help you reach people with the right ads,...

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Monthly Industry Roundup: February 2013

LOCATION3 MEDIA NEWS: As the final numbers for 2012 are released, the team members at Location3 are proud to share our growth over the last year. This rapid expansion hasn’t gone unnoticed. The Denver...

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How to Use Enhanced Campaigns: Ad Extensions

When Google launched Enhanced Campaigns at the beginning of February, any digital marketer worth their iPad sat up and took notice. This change will have long-ranging effects on paid search campaigns...

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How to Use Enhanced Campaigns: Tracking Results

In this third and final post on Google AdWords Enhanced Campaigns I will cover what us data geeks will tell you is the most important part of any digital campaign: tracking results. The roll out of...

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Mobile Bid Adjustments Added to Enhanced Campaigns

Google released good news for experienced paid search marketers yesterday. The first roll out of the Enhanced Campaigns platform for AdWords in February only allowed advertisers to make bid...

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Monthly Industry Roundup: April 2013

LOCATION3 MEDIA NEWS: Location3 CEO, Andrew Beckman presented at SES New York the last week of March. His presentation titled “Bringing Together Paid, Owned and Earned Media” was a great success. Check...

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Enhanced Campaigns and Maximizing Performance

Since Google announced enhanced campaigns last February and set off a flurry of debate, advertisers have been clamoring to understand not only how this change will reshape their campaigns, but also...

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Monthly Industry Roundup: September 2013

LOCATION3 MEDIA NEWS: President and Interactive Marketing Association of Colorado (IMACO) board member, Alex Porter, recently helped co-present the following panel topic: Mo[bile]: New Trends in Mobile...

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Enhanced Campaigns: A Real Life PPC Success Story

Enhanced Campaigns were the biggest story of the year in paid search. It affected every advertiser using Google AdWords in one way or another. Most of the savvy marketers were quick to complain that...

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Monthly Industry Roundup: December 2013

LOCATION3 MEDIA NEWS: Before the holiday festivities were in full swing we asked President Alex Porter to reflect on a year that involved a lot of big changes at Location3, and to also give us his two...

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2014 Pay Per Click Wishlist

We’re well beyond the 2013 holidays and it’s time to look ahead to what 2014 will bring. Will we see another Enhanced Campaigns bombshell? Possibly. Yahoo! has already announced a change to their...

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